Wondering how live streaming can help your business? Figure out if live streaming via Periscope is right for you:

1. instant connection

• Real-time engagement: When you're broadcasting on Periscope, people can reach you in real-time and learn about who you are and your company and even ask questions.
  

• Global audience: Periscope allows you to connect with anyone from anywhere at anytime. You can meet someone from around the corner or across the world
  

• Build a community of loyal followers: The Periscope app is a great tool for live broadcasting and streaming, but it's also a social networking app. You can build connections, interactions, and followers with people just by watching each other's broadcasts!

Real-Time Engagement

Global Audience

Loyal Followers

2. Ease of content creation and delivery

• Every time you go live on Periscope, you have the option to save your video. This is great because your video is now content and can be repurposed in many ways. All you have to do is press "START BROADCAST" to start the live stream
  

• It's easy to do a Periscope broadcast because unlike planned shows, Periscope is spontaneous. You don't need to overthink or make a script to provide valuable content
  

• Periscope is social-media based, so you can also share content and other broadcaster's content that can be valuable to your audience and followers

3. convenience

• Mobility: Periscope can be accessed from anywhere with phone connection (3G, 4G, etc.) and/or an internet connection
  
• Timing: You can host or find a Periscope event anytime and watch on-demand replays. This is great for busy entrepreneurs on the go
• One way to save your scopes to replay them is through Katch.me

• Reminders: Don't have the brain space to remember when someone is going live? Don't worry, the Periscope app sends a notification right to your mobile device for your convenience!

4. Market research

• Because Periscope is designed for audience engagement, as a broadcaster you can ask what your audience wants and needs
  

• This is a great way to receive direct market research for your business
  
• Then, you can create a product or solution based on what the audience or client wants
  
• This can get you more clients and when you get more clients, you get more money

Audience engagement during one of my past scopes

5. elevate your presence and authority

• Opportunity to build trust: Periscope is a great tool to help you build trust with your audience and client
  
• Increase your reach beyond your limited demographics
  

• Easy way for people to see what you do: by watching your broadcast or asking questions, your audience can learn about you and what you do
  

• This is a great way to show your expertise and elevate authority in your business
  
• People buy from people they trust
  
• The more people trust you, the more they buy from you
  
• The more they buy means the more repeat business you can get and this is how you can really make more money

Here's a great checklist to get you on your way:

• Know your purpose: Why are you using Periscope? Who are you trying to reach? What message are you trying to send?
  
• Figure out your strategy: How is this going to help your business? How do you want your broadcasts to reflect you and your business?
  

• Be Spontaneous: Use Periscope in your office, at a networking event, or even on the road! Sure, planning is a great thing, but spontaneity can be awesome!